Callaway 2019 Products

CALLAWAY 2019 PRODUCTS

Go faster and farther with the Callaway Epic Flash Driver. Flash Face Construction — the first known ap- plication A.I. in golf equipment — employs data from over 15,000 face architecture iterations to strategical- ly place dozens of subtle ripples on the back of the face to generate noticeable distance gains. Revolu- tionary Jailbreak Technology uses two internal bars to stabilize the crown and sole for even greater ball speed. The new T2C Triaxial Carbon Crown combines with Adjustable Perimeter Weighting to promote op- timal weight placement and fine-tuned customization. The Golf Pride New Decade ALIGN Grip features a green ridge down the back to aid in hand placement and alignment. EPIC FLASH DRIVER & SUB ZERO DRIVER

EPIC FLASH DRIVER VS. EPIC FLASH SUB ZERO DRIVER

Epic Flash Driver: 16g Adjustable Perimeter Weighting system gives golfers the power to easily promote draws, fades or a straighter flight Epic Flash Sub Zero Driver: 12g Adjustable Perimeter Weighting system gives golfers the power to easily promote draws, fades or a straighter flight. Visible fixed weight placed forward in the sole pulls CG low- er and forward to reduce spin.

We couldn’t have come up with Flash Face using conventional engineering principles. We wouldn’t have gone in this direction without A.I. because it’s non-intuitive compared to previous face technologies, including our own VFT and X-Face. The wave configuration isn’t symmetrical, nor does the pattern seem logical. Yet the ripples work together in a complex manner to maximize ball speed. There’s never been anything like Flash Face before in golf equipment, and the effect on performance is intense.” Dr. Alan Hocknell, Senior Vice President of R&D

Groundbreaking technologies combine to form the Callaway Epic Flash Fairway Wood. Flash Face Con- struction — the first known application of A.I. in golf equipment — employs data from over 15,000 face architecture iterations to strategically place dozens of subtle ripples on the back of the face to generate noticeable distance gains. Jailbreak Technology uses two internal bars to stabilize the crown and sole for even greater ball speed. A fixed back weight com- bines with a new, lighter OptiFit Hosel to optimize CG placement and customization. EPIC FLASH FAIRWAY & SUB ZERO FAIRWAY

EPIC FLASH FAIRWAY VS. EPIC FLASH SUB ZERO FAIRWAY

Epic Flash Fairway Wood: Fixed weight located near the back of the sole repositions the Center of Gravity to promote easy launch and high, long-carrying flight Epic Flash Sub Zero Fairway Wood: Two adjustable sole weights (16g, 2g) allow for specialized launch, spin and trajectory. Posi- tion the 16g weight forward for penetrating, low-spinning flight; position the 16g weight back for high, long-carrying flight

XANDER SCHAUFFELE ON HIS EQUIPMENT AND WHY THAT “TOPPED” TEE SHOT WAS ACTUALLY THE SHOT HE WAS TRYING TO HIT

By Mike Johnson // Golf Digest Interview January 2019

X ander Schauffele is in his third year on the PGA Tour and already has ascended to No. 6 on the World Ranking after his win at the Sentry Tournament of Champions. In an interview with Golf Digest’s equipment editor E. Michael Johnson, Schauffele talks about his equipment, including why the look of a driver is vitally important to him, how eliminating glare from his irons helps him and why that “topped” tee shot Sunday at the Sentry was actually the shot he was trying to hit.

The Epic Flash metalwoods have a pret- ty complex tech story regarding the face and the use of artificial intelligence. How much of that do you want to know about or do you focus more strictly on what it can do for you? What the club does for me. I know what Callaway is doing and the technology they’ve put into this club with the Flash face is very interesting to me, but at the end of the day I don’t think of that stuff. I’m trying to play and hit shots. The boys at Callaway came up to me and said, “This is going to be a club you’re really going to like” and af- ter three swings I was ready to believe them and after 15 I was ready to put the club in my bag. When I find something I like, it doesn’t take long for me to figure that out. A lot of tour pros tell me fairway woods are the most difficult club to get com- fortable with. But given the shot you hit on the 72nd hole it looks like you’re plen- ty comfortable with Rogue Sub Zero. Is a fairway wood more difficult to get right than others because it is part fairway wood and part second club off the tee? My dad taught me how to get into clubs and what to look for in clubs and he always stressed to me that a 3-wood, 4-wood or 5-wood was the toughest club to dial in and if you find a good one to keep it. You have to think about the shaft

What’s your process for testing drivers? I guess it seems pretty basic. My dad, who I rely on a lot, and I look at hitting a variety of shots from a trajectory perspective. High and low; curve and less curve both ways. Does the club roll when I try to hit a cut or draw because the bottom needs to be able to roll a little bit There’s also the sound and how it feels it in my hands when I do try to move the ball. With the driver I tend to know pretty quick. I’ve been in the same shaft [Schauffele uses a Graphite Design BB 7X shaft in his driver] for a while. I’m just able to load it and control it the way I want to and that makes seeing differences easier since I’m not wondering if it’s the club or the shaft. That helps the fitting process a ton. We’ve talked in the past about how im- portant the look of a driver at the ad- dress position is to you. What about the Epic Flash appealed to your eye? It’s still very important. Square one. The first thing you do before you take a swing with a driver is put it down and see how it looks to your eye. If you don’t like how it looks, it’s going to be diffi- cult to hit a good shot. Most companies keep the graphics up top pretty simple and not too ag- gressive. But something as simple as whether the decal is lined up properly or the the lines on the face are parallel. The topline is very important. I like something that is a little more open looking or at least neutral to open.

profile and such. The clubhead is so small and simple, that they’re so hard to make flat. So if you have to hit a fairway wood off a tee and it’s upright, that’s great. But if you’re hitting that club off the ground it’s a different story and you might start hitting it off the heel a little bit. I’ve been lucky with Callaway that they’ve been able to help me flatten it out and get the right lie an- gle to where I can get a good strike off the tee or off the ground. Moving to the irons, when you were a teenager you played blades and you learned there was no reason to make the game harder. What you’re in now with the Apex Pro 19 is more of a mod- ern players iron. What about those irons resonate with you? For starters they’re not plated. They rust pretty easily and while it might not seem like a big thing, having glare come off my irons is not something I enjoy and these prevent that from happening. They’re easier to line up because of that, too. They also have a sleek topline with a cavity-back

that gives you just enough forgiveness with a blade-like feel. And you can still hit all the shots with them. For me the trickiest thing is figuring out the spin and loft. Not all of them are the same so they take a little bit longer for me to figure out. I got into these irons pretty quick for me. What is it about a mallet putter as op- posed to a blade that you like? Is it stroke-related, alignment-related or a little of both? A conventional blade has more toe hang so that’s for people who want to rotate the face more. I’m not that person. I don’t have a strong arc to my stroke so the mallet works better for me. Also everyone eyes a putt in a unique way and every- one lines up differently. I seem to line up better when I have a lot of lines and I’m OK with a kind of weird shape with fangs and lines all over the place. It;’s all eye calibration and what you see with that putter. I picked it up last year at Colo- nial C.C. I wasn’t putting very well, looked down at it and thought it looked pretty good and I’ve stuck with it every since. OK, have to ask about that squirrely tee shot on Sunday on the 13th hole. Is that some- thing that you just laugh off or is it more like, “ Whoa? Where did that come from? ” You know, I read a few things about how I topped that shot and I didn’t. That shot I hit was a bumped driver. You can tell from my swing speed that I was hitting it about 40 percent. I had been doing it all week, I just hadn’t been on TV when doing it and I knew I was going to take some crap about the ball speed because I just kind of chipped it out there. It’s a shot I hit when it’s super windy. I didn’t have a 3-iron in the bag so it was either a 4-iron or a 5-wood and I didn’t want to hit a 3- or 5-wood up in the wind and the 4-iron wouldn’t get out there far enough, so I decided to try and chip my driver. On No. 4 at Kapalua I was hitting the same shot and driving it low and watching it run. It’s a new addition to my arsenal.

APEX 19 IRONS THE ULTIMATE FORGED PLAYERS DISTANCE IRON

Apex is the ultimate forged players distance iron, and it stands alone for its premium craftsmanship and amazing sound and feel. This is an exceptional new multi-piece construction that lives up to the Apex standard for performance. And it’s precision engi- neered to deliver an unmatched forged design, with innovative ball speed technology, and optimal ball flight and trajectory. APEX PRO 19 IRONS Apex Pro 19 creates a completely new category; our first ever forged Tour performance iron with advanced distance technologies. This is the iron for better play- ers who want all the benefits of a Tour-level design without sacrificing ball speed or distance. To create the Apex Pro 19, we used extensive input from the world’s best players. Their detailed feedback and exacting standards played a significant role in how we developed a classic look, and a beautiful Tour shape that the best players want to see.

The new Big Bertha has transformed the super game-improvement iron category. It’s our easiest to launch distance iron, and it’s led by our groundbreak- ing Suspended Energy Core. Big Bertha is one of the most iconic names in golf equipment. Any club bearing that name has to push the boundaries of innovation so far that it transforms an entire category. It started with our Big Bertha Irons in 2014 led by our 360 Face Cup™ technology, and continued in 2016 with Big Bertha OS Irons led by our EXO-Cage™. And we’ve done it once again with the new Big Bertha Irons, led by our groundbreaking Sus- pended Energy Core. BIG BERTHA IRONS CALLAWAY’S EASIEST TO LAUNCH DISTANCE IRON

STROKE LAB PUTTERS

Most golfers’ putting strokes are inconsistent. Yet most putting technologies focus on improving alignment or improving the quality of roll. They attempt to mask a given stroke’s weaknesses instead of improving those weaknesses. Odyssey’s new Stroke Lab putter line helps improve the stroke through a profound change in weight distribution made possible by an innovative new shaft*. This is a completely new approach to put- ter weighting, and only Odyssey has it. The effect of Stroke Lab’s innovative weight distribu- tion on the stroke is dramatic. Odyssey studies indi- cate improvements in the consistency of backswing time, face-angle at impact, ball speed, and ball direc- tion*. Feel for the putterhead becomes more acute, helping the golfer repeat the same, smooth stroke time after time. Stroke Lab putters are targeted at any golfer who wants to putt better (that’s everyone). The Stroke Lab lineup consists of 10 great shapes — six mallets and four blades — all with our newest White Hot Micro- hinge insert for smooth roll and great feel, in a choice of pistol grip or oversize grip.

*Improvement claims based on comparison testing versus an Odyssey #7 putter.

ERC SOFT GOLF BALLS

ERC Soft is an extraordinary achievement: it’s Callaway’s longest golf ball AND it’s designed for soft feel, and increased control around the green. This ball has completely reinvented how a distance ball performs with Callaway’s new innovative Hybrid Cover. This multi-material cover creates an exception- al combination of faster ball speeds for longer dis- tance, incredibly soft feel, and noticeably higher spin for excellent control around the green. It prominently features Triple Track lines for improved putting accuracy. Triple Track uses Vernier Visual Acu- ity to improve alignment compared to a regular side stamp alignment aid. THE ERC SOFT NAME Ely Reeves Callaway, the founder of Callaway Golf, was a visionary and an innovator in golf. He was a creator, a fa- cilitator and a force for change. Ely powers our passion for developing revolutionary products, and ERC Soft is a ball so singular and special that there’s only one name worthy of stamping on its cover.

AVAILABLE 2/8

2018 CHROME SOFT & CHROME SOFT X

TheCallawayChrome Soft Golf Ball combines Tour-prov- en distance and performance with unparalleled feel and exceptional mis-hit forgiveness, led by the groundbreak- ing new Graphene Dual Soft Fast Core.

• Pinpoint Greenside Control • Ultra-Soft Feel • Forgiveness

2019 SUPERSOFT

SUPER LONG | SUPER STRAIGHT | SUPER SOFT The Supersoft Golf Ball is super long, super straight, and super soft with our lowest compression ball, a soft cover, and our new Premium HEX Aerodynamics. The new Supersoft features redesigned hexagonal dimple pattern for improved low-spin aerodynamics. The Supersoft’s feel was maintained through a new softer cover. In addition to the standard white and yellow offer- ings, the new Supersoft line also will incorporate four new matte finish colors (red, pink, green and orange). MATTE FINISH AVAILABLE 3/29

For players looking for the long, straight shots and soft feel of the Supersoft but with added game im- provement performance, the Supersoft Magna is a great option. Features include a larger than standard size with a higher MOI for easier launch, a low compression core for low spin distance, improved HEX aerodynamics for longer carry, and a soft cover for enhanced feel and short game performance. And for those wondering if the larger size of the Magna conforms to USGA rules, it does. 2019 SUPERSOFT MAGNA

AVAILABLE 2/8